News headlines: As an extension of Levi's partnership with The Weinstein Company, Miramax and Bravo's Project Runway, the brand launched a community site called Project 501. The site, provides aspiring designers nationwide the unique opportunity to re-design a fashion icon - the Original 501 Jean – and allows non-designers to select and choose their favorite. Based on the results of the public's online voting, the winning design will be produced by Levi's and sold exclusively.
Levis Sexy and Funny Commercial
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